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September 11, 2020

The assignment is based on the case study “CSR and the Tob

The assignment is based on the case study “CSR and the Tobacco Industry: A Contradiction interms?” which will be available to you on Minerva. Three questions are offered below for you toanswer in your essay. This case study will enable you to deepen your knowledge andunderstanding of the concepts mentioned in the module by applying principles you have beentaught while dealing with the specific issues mentioned. Feel free to search and use othersources of information (i.e., journal articles, websites, and reports) to strengthen your answer.ASSIGNMENT QUESTIONS(Please answer all questions in your essay) 1. “The business of business is profits” (Levitt 1958)*. Critically evaluate this statement in thecontext of corporate responsibility in the 21st Century. (25 marks) 2. Discuss the concept of sustainable development and explain why should Tobaccocompanies be interested in this? Analyse the main challenges that Tobacco companiesare currently facing in this area. (25 marks) 3. The CEO in the case study needs to propose a new CSR strategy adapted for theindustry. Analyse current practices, provide available options, and discuss the kind of CSRstrategy that the CEO should recommend to the board. (50 marks)

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