STRATEGIC REVENUE MANAGEMENT & DISTRIBUTION You have been em

STRATEGIC REVENUE MANAGEMENT & DISTRIBUTION You have been employed as the Director of Revenue Strategy of the 5 star Dublin city centre hotel for the last 15 years. During this time you have seen many different scenarios impact your revenue performance, including Ash Cloud, to Foot and Mouth, economic bust and boom.The most recent scenario of Covid-19 presents unprecedented challenges for your property. However, you have made time to speak to hotel management students at their research conference to share your insights on Revenue Management best practice, based on your experience and current research. In advance of this conference you offer to prepare a fully referenced report examining key elements of a successful revenue management strategy. You have limited time, and so have selected key issues to assess.1)Discussion on operating in a competitive environment. Particular points to consider include a.Capacity in the cityb.Impact of the Coronavirus2)Pricing – critically analyse how the Revenue Manager uses pricing and rate management in the current context. Particular points of discussion to includea.Understanding of valueb.Importance of assessing market segmentationc.Appropriate rate strategy according to demand and economic scenariod.Benefit of an automated revenue management system3)Key revenue management metrics. Analysis to includea.Assessment of current revenue metrics for Dublin as outlined by STRb.Consider whether the current strategy should be occupancy or rate driven.4)Distribution – Share key insights in terms of distribution, taking accounta.Cost per Acquisition and Book Direct focusb.Analysis of third party/ OTA relationshipFormat:Individual 3100 words. Please include word count on your coversheet as provided by the School.Date of Submission: Monday 11th May 2020