Outline and word count of the Report Introduction 80 – 100
Outline and word count of the Report Introduction 80 – 100 words Introduce the topic with relevance to the current marketing scenario. Like how in the current situations corporate sector can best play the marketing tactics. Discussion 300 – 400 words Discuss in detail the techniques used by different corporations for promoting their sales. You may also refer to other journal articles. You can sub-divide the section intro four parts for better presentation. Conclusions 80 – 100 words Here you have to sum up your findings in the light of the discussion that you have made in the above section. Please make sure that there should be a clear link in your introduction and conclusions. Formatting Please follow the following link for understanding the format to be followed https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_headings_and_seriation.htmlMarking Rubric Trait Unacceptable 10 Acceptable 16 Exemplary 20 Score Introduction Having a vague idea of what the topic is all about and failing in addressing the objectives of marketing Introduced the topic but failed to develop a detailed linkage in introduction and conclusions Clearly introduced what you have done in the entire project with a clear linkage between introduction and conclusions 20 Discussion Unacceptable 25 Acceptable 40 Exemplary 50 Score No headings and having a vague discussion about marketing Divided into headings but missing the core contents as mentioned in the slides Clearly identified, discussed, and divided into headings and coved the topic properly. 50 Conclusions Unacceptable 10 Acceptable 16 Exemplary 20 Score Concluding the topic in a vague manner without any kind of linkage and without and flow of writing Properly concluding the topic but failing in linking the conclusion with introduction section Properly concluding the topic and linking the conclusion with the objectives mentioned in the introduction section 20 Formatting, Reference, arrangement, and language Unacceptable 5 Acceptable 8 Exemplary 10 Score No format being followed and using enters just to increase the number of pages while writing with grammatical mistakes Properly using APA headings while writing in proper English with proper flow of writing but developing report without citations Properly using APA headings and giving proper citation, while writing in proper English with proper flow of writing 10 100
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