Must be full 2 pages single-spaced (minimum 1200 words)This

Must be full 2 pages single-spaced (minimum 1200 words)This is an individual project where you will develop a comprehensive marketing plan for a ‘business to consumer’, tangible product for an existing Fortune 500 company. Pick a company that produces a very specific category of product – much like a shoe company. Avoid companies that are conglomerates like GE or Disney. Again, a business-to-consumer company – keep it simple and select a company you should study in business school. Your marketing plan can certainly be a signature piece of your academic portfolio when you are on the job market. Consider the marketing plan your final exam in the course. We will use Appendix 2A in our textbook as our guide for your Marketing Plan.Stage One ❑ Each student will provide a two-page, single-spaced, business block format proposal for the company and product/service you will use for your Plan. In the proposal include: a company profile including a brief five-year financial overview and its current marketing situation. Helpful sources for this assignment include: Datamonitor, Hoovers, Mergent, IBIS World – from our library databases.

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