Major Project – The major project is to be chosen based on c
Major Project – The major project is to be chosen based on consultation with theagency supervisor. The project should in some way benefit the internship agency. My internship is in Shenzhen Changan Hotel.SWOT (strengths, weaknesses, opportunities and threats)analysis 6 double spaced, typed pages.a) Step 1: Describe the mission, goals and service concept ofan organizationb) Step 2: Provide detailed description and analysis withsupporting evidence for each of the strengths, weaknesses,opportunities, and threats. Provide detailed description andanalysis with supporting evidence for each of the strengths,weaknesses, opportunitiesDescribe the internal attributes to the organizationthat refers to the strengths and weaknesses that areinternal elements that may impact the organization’sperformance. This analysis is relative to thecompetition so identify the competing organizations.Analyze the organizational structure, marketing plan,funding, service experience, etc.Describe the external forces that may impact thesuccess of the destination or organization which aredivided into opportunities and threats. These externalforces are common to other organizations with asimilar service. (Examples: each would need furtherexplanation, research, and description) are technology,government regulations, changes in market,customers’ preferences, globalization attributes, andcompetition.) Further assess opportunities based onbenefits to the organization and threats based on impact to the organization.c) Step 3: Based on the analysis and written narrative ofSWOT, develop a plan to capitalize on the opportunitiesand strengths and address the threats and weaknesses.
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