IntroductionFor this assignment you will be evaluating the s
IntroductionFor this assignment you will be evaluating the social media strategy of a firm of your choosing. Your analysis of the company’s social media marketing efforts should be in-depth and your analysis should exhibit an understanding of how to apply the topics we’ve discussed this semester. You will also need to include recommendations for improving the company’s social media marketing strategy.Include:This assignment allows students to evaluate the practices of a real company and assess the effectiveness of the firm’s social media marketing practices based on what they have learned. Students are also tasked with developing social media marketing strategies that would be helpful to the company they evaluate. This assignment relates to CLO’s 2-4.Total points for assignment: 150DirectionsSocial Media Marketing Evaluation- You are required to submit a 5-8 page paper describing your assessment of a particular company’s social media strategy. For this paper you should:provide an introduction of the firm, the industry in which it operates and describe its target marketdiscuss its social media usage and how the firm is using various platformsevaluate the firm’s social media strategy and make recommendations.Your assignment should be typed in Times New Roman 12 pt. font with 1” margins. Be sure to include headings for each section.Cite all sources appropriately using APA style formatting.RubricMarketing EvaluationMarketing EvaluationCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContentAdequately describe the role of social media for the firm, examine its target marketing efforts in social media and evaluate the firm’s social media strategy. Also, make suggestions based on best practices.112.0 ptsAbove ExpectationsResponds to every assignment requirement with originality. Displays a familiarity with the texts and topics being discussed.111.0 ptsExceptionalResponds to every assignment requirement with originality. Displays an exceptional familiarity with the texts and topics being discussed.104.0 ptsMeets ExpectationsResponds to most assignment requirements with originality. Displays a familiarity with the texts and topics being covered.78.0 ptsBelow ExpectationsFails to respond to some assignment requirements. Does not display a familiarity with the texts and topics being covered.45.0 ptsDoes Not Meet ExpectationsFails to respond to assignment requirements. Does not display a familiarity with the texts and topics being covered.112.0 ptsThis criterion is linked to a Learning OutcomeLength and Format40.0 ptsAbove Expectations5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.39.0 ptsExceptional5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.38.0 ptsMeets Expectations5 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides.28.0 ptsBelow ExpectationsLess than 5 pages. At least one error in formatting.14.0 ptsDoes Not Meet ExpectationsLess than 5 pages. Errors in formatting.40.0 ptsThis criterion is linked to a Learning OutcomeCitations28.0 ptsAbove ExpectationsProperly cites reference materials used.27.0 ptsExceptionalProperly cites reference materials used.24.0 ptsMeets Expectations1-2 incorrect or missing citations and/or reference list entries20.0 ptsBelow Expectations3-4 incorrect or missing citations and/or reference list entries8.0 ptsDoes Not Meet ExpectationsMultiple incorrect or missing citations and/or reference list entries28.0 ptsThis criterion is linked to a Learning OutcomeGrammar and Spelling20.0 ptsExceptionalExceptional use of proper English and free of all typographical errors and grammatical mistakes.19.0 ptsAbove ExpectationsProper English usage and free of all typographical errors and grammatical mistakes.18.0 ptsMeets ExpectationsProper use of English and 1-2 typographical errors and grammatical mistakes.14.0 ptsBelow ExpectationsUse of proper English and 3-4 typographical errors and grammatical mistakes.5.0 ptsDoes Not Meet ExpectationsMultiple English errors, typographical errors, and grammatical mistakes.20.0 ptsTotal Points: 200.0PreviousNext
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