an assessment of a national, USA-headquartered company brand
an assessment of a national, USA-headquartered company brand. Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 7). Recommend how you would improve the business’s product promotion and branding. This paper should be 7-10 pages (double-spaced). Please include a cover/title page and—as the last page–a research sources citations’ page. (Both of these pages do not count in the required page total.)
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