1. go down to the cdm process (steps) 2. Go through each ste
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Get it written →1. go down to the cdm process (steps) 2. Go through each step and find how Cayla uses each of those. Ex: evoked set—her top of mind brands are Starbucks and Dunkin. Say if she is brand aware or not 3. For each there’s more than just the step, there’s info under it, use those terms and BOLD that word when you talk about it 4. Find quotes or examples from the interview to back up your points
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