At the end of Chapter 4, page 109, read, ‘Managing the Magic.’  

At the end of Chapter 4, page 109, read, ‘Managing the Magic.’  After reading the case application, identify one company that manages in a similar style and has created a brand that is unique to their company.  Identify the company and how they have ‘branded’ their uniqueness.  Discuss two ways in which the identified company does this branding well and one area that could be strengthened.  The paper should be 2-3 pages in length with at least 3-5 sources that you have utilized in writing your paper. You may utilize your textbook as a source. This paper should adhere to APA format.

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