Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One
Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2020)?text. Read ??Apple Inc: Exemplifying a Successful Strategy?? in Illustration Capsule 1.1.
Incorporate our course (Thompson text)?work for the week and dDevelop your analysis by responding to the following questions:
Does Apple??s strategy seem to set it apart from rivals?
Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
What is there about Apple??s strategy that can lead to sustainable competitive advantage?
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