Need 20 -25 pages? ?? Identify the key problems and issues in
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Identify the key problems and issues in the case ?????study.
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Problems :
1. McD placed itself in the middle with overall-cost leadership and broad differentiation to please everyone. They lost focus on existing business.
2. Bussiness/Marketing strategy unable to provide well-perceived customer experience, did not engage customer??s expectationa and feedback
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