Imagine you have been hired to develop an advertising campaign
Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.
Write a four to six (4-6) page paper in which you:
Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
Outline a sample advertisement in which you illustrate both the campaign theme and
brand image.
Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Format your assignment according to the following formatting requirements:
Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Include a reference page. The reference page is not included in the required page length.
This course requires the use of Strayer Writing Standards (SWS). The format is different from other Strayer University courses. Please take a moment to review the SWS documentation for details.
The specific course learning outcomes associated with this assignment are:
Examine common buyer behaviors and how they influence marketing programs.
Appraise how promotion opportunities are analyzed.
Analyze the advertising tools available to determine which ones to use for a specific situation.
Use technology and information resources to research issues in marketing communications.
Write clearly and concisely about marketing communications using proper writing mechanics.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
