Strategic analysis of a sustainable and ethical business McDonalds

This is part of a group project so just part of a report is required.

Strategic analysis of a sustainable and ethical business McDonalds. This should include a business plan and a marketing plan for a business that is both sustainable and ethical.

This is required only:
1) Introduction
2) External Environment
2.1) Industry Overview and Analysis
2.2) Industry Life Cycle and Market Share Concentration
2.3) Industry Demand Determinants and Profitability Drivers
2.4) Porters Five Forces Analysis of McDonalds
3) Internal Analysis of McDonalds
3.1) McDonalds Core Competence:
3.2) McDonalds SWOT Analysis:
3.3) McDonalds Generic Value Chain: (if necessary)
3.4) McDonalds VRIO Analysis: (if necessary)
3.5) McDonalds Key Strategies:
3.6) McDonalds Financial Performance Analysis:

More than 15 high quality references (Books and Journal Papers)

The rest of team will complete the following and should not be included:

4. Discussion
5. Conclusion
6. Recommendations

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