Public relation and Organization communication
https://youtu.be/LV0IIPrpS5A
Write a 1,150 word paper on how your chosen virtual organization would maintain it reputation during a critical event.
Incorporate the following public relations and public affairs elements specific to your virtual organizations crisis:
Research a crisis that is similar to the one that your Virtual Organization is experiencing. How did the media cover that crisis? How would you expect the media to cover your crisis? What could your organization do to preserve its reputation and integrity during the crisis?
Provide a description of PR and PA. How do these functions relate to each other? What are their roles during a crisis? At what point should these departments seek legal consultation when developing its response to the media and other stakeholders?
During the crisis what information does the public have a right to know? What information much be kept private. What ethical questions emerge when considering communicating during a crisis?
What strategy would you recommend to achieve positive coverage of your crisis? What devices would you use to communicate to the media and other stakeholders, i.e., press releases, news conferences, websites, text, etc.
Explain how would you manage negative stories or social media posts of your crisis from the media and other stakeholders? (View the story on the link for ideas.)
https://www.ktnv.com/news/restaurant-fighting-backlash-from-false-social-media-post
Include at least six references of which four are academic sources. Consider using textbooks/resources that you have used in your degree program.
Format your assignment according to appropriate course-level APA guidelines.
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