KAM PP
Post Project Objective:
Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion and distribution strategies and action programs.
Introduction: Developing a Market Niche
Identification, development and the implementation of a Market Niche requires expertise and research to formulate an in-depth understanding of market trends. While this process can be extensive the key to market niche development focuses on the core strengths that a company can deliver to.
Deliverables
The post project for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Post project essays should have a clear introduction, thesis statement and conclusion, written in APA format (Purdue OWL). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list
Activity Details
Perform the following steps:
Step 1: Read the Dunkin Donuts case study.
Read the Dunkin Donuts case study about carving a niche in the market and going head-to-head with the nations largest coffee chain.
Dunkin Donuts: Targeting the Average Joe from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed). Upper Saddle River, NJ: Prentice Hall.
Step 2: Address the following.
In your paper be sure to address the following:
Begin with an introductory paragraph that provides an overview of the Dunkin Donuts case study
Analyze and write about the marketing (and business) approach taken by Dunkin Donuts.
Describe best practices in marketing and explain in what ways did Dunkins break the mold
Explain the approach where Dunkin Donuts followed best practice research.
Describe how Dunkin Donuts carved out a niche in the market by going head-to-head with the nations largest coffee chain.
For the conclusion summarize and synthesize what you have learned about the market niche development process.
Step 3: Write your paper
Write your essay to address all the questions above.
Use these writing guidelines:
Include a cover page and references in addition to your required word count.
Use correct APA format
Double-space text
Use size 12 Times New Roman
Use section headings to organize
Indent paragraphs
Include in-text citations
Use correct spelling, grammar, sentence structure and verb tense
Reference
Schachter, L. and Cheatham, R. (2015). The Keys to Key Account Management What Great Looks Like.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
