Investment Recommendations On BT GROUP

Chapter 2: Corporate Strategy (25% of total mark)
This should include an assessment of broad economic and political risk factors together with industrial economic trends. Frameworks such as PEST, Porters five forces, and SWOT may be useful here. It is also worth analysing how economic conditions in the world, the country or the specific market affect the prospects for your chosen company. In some instances it will also be appropriate to consider how regulation and regulatory risk affect your company.
Chapter 3: Financial Analysis (30% of total mark)
This should include a financial analysis of both levels (e.g. sales, profits) over time and appropriate ratios over time and cross-sectional (i.e. comparison with main competitor(s)). Credit-worthiness assessment using bankruptcy risk models is essential. A companys market value should reflect the markets view on the companys future profitability so examine share price performance over recent years.
Chapter 4: Earnings forecasts and share valuation (20% of total mark)
Explanation of how the EPS forecasts in the analysts report have been arrived at, with some explanation of the assumptions which underlie the forecasts. You should also explain how you have valued the shares in order to arrive at your investment recommendation. This section should use several forecasting and valuation models and you should comment on how sensitive your valuations are to using different forecasts and models.