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August 24, 2020

Subscription-based delivery companies

Chapter 16:

Subscription-based delivery companies, such as Blue Apron and Birchbox, are growing rapidly. However, competition in the area has been growing tremendously as well! Select one specific subscription-based delivery company (either one of the two named or another).

Based on the ideas from this chapter, how should they respond to these competitive threats? Are they currently responding in ways that match the chapter’s content? Explain.

What could they do differently to better align with the chapter’s content?

Chapter 15:
Select a brand like Applegate Deli Meats or a service like Nationwide Insurance. Your brand should have a strong national presence but not currently a global presence. Note which brand you chose. Discuss the advantages and disadvantages of expanding the selected brand to a more global presence. Be thorough, and please use a different company than you have previously used in discussions and cases.

I have uploaded a pdf version of the book. In the responses to the questions, chapter references should be used.

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