Strategic Planning and Emergent Strategy

The report should critically appraise the application of Strategic Planning vs Emergent Strategy within the enterprise, drawing upon the wider theory introduced through the module and using extensive research and critical analysis of the chosen case.

It is worth spending time researching potential companies, as your report must have access to relevant examples, market data and information. Along with the focus of Strategic Planning vs Emergent Strategy the report should demonstrate how this has contributed to existing innovations within the company, and opportunities presented for future innovation.

You must relate content to the relevant theories, focusing upon strategic planning and emergent strategy, and more importantly apply them to the chosen company justifying your narrative. The emphasis should not be on the explanation of the relevant theories (keep this brief) as it is more important to read widely; apply the appropriate strategic management frameworks and tools; and provide sufficient evidence to show that an appropriate depth of research and analysis has been undertaken.  Marks will be given for embedding suitable arguments and undertaking analysis.

The report will focus on company ZARA in the UK market

The report should have four sections
–    Company Context and Environment analysis (PESTEL analysis, Porters five forces analysis)
–    Strategic planning vs. Emergent Strategy
–    Innovation: Existing examples and opportunities
–    Discussion and Recommendations 

No less 15 citation