Review the action plan

Bid Strategy
Overview
Provide a bid strategy using the same firm and scenario from the first assignment.

Instructions
Write a three- to five-page paper in which you:

Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan.
Create a bid decision evaluation form, select a total of five criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of your Winning Government Business textbook.
Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five customer key evaluation requirements (CKERs).
Identify three risks of the bid strategy and then develop three opportunities to mitigate each risk.
Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources

The specific course learning outcome associated with this assignment is:

Develop a bid strategy for a federal procurement opportunity using customer key evaluation requirements and risk mitigation strategies.

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