Recommendation Report Assignment
Recommendation Report Assignment
Purpose: To demonstrate your ability to (1) apply the three-step process to preparing a memo report, (2) conduct research in support of your analysis and recommendation, (3) organize your thoughts in a logical and appropriate format, (4) convey clear ideas and provide the audience with ethical information on which to base a decision, and (5) provide the sources (at least 10) supporting your analysis and recommendation using APA style referencing.
Type of Assignment: The Recommendation Report assignment
Situation: You and a couple of your fellow friends created a startup business to generate money while in college. The company (start-up business) has been more successful than you and your partners expected, so you have decided to establish it as your full-time business upon graduation. While you all still live in Florida, you, your partners, and the companys advisory board are not sure Florida is the best location. Therefore, you have agreed to research the issue, write an analytical recommendation report, and prepare a persuasive recommendation presentation. You will research another state (other than Florida) and compare it with Florida.
Audience: Your partners and your companys advisory board
Your Role/Task: The partner tasked with (1) finding the best location other than Florida in which to establish your business, (2) comparing and contrasting that location with Florida, and recommending whether the company should remain in Florida or move to the other (researched) stateyou can also compare a specific location (city or county) within the rival state to a specific location within Florida. You must, however, stay within the U.S.
Assignment: Follow these steps:
1. Determine the type of start-up companye.g., accounting, entertainment, finance, healthcare, hospitality, international business, manufacturing, marketing, merchandizing, technology. Heres are some resources to give you ideas!
a. Bhattacharya, A. (n.d.). The Coolest College Startups of 2015. Inc. Retrievedfrom
http://www.inc.com/ananya-bhattacharya/coolest-college-startups-2015.html
b. Top small businesses for 2016. (2015) FranchiseBusiness Review. Retrieved from
http://topfranchises.franchisebusinessreview.com/top-small-
businesses/?utm_source=bing&utm_medium=cpc&utm_campaign=Small%20Bus.%
20-%20U.S.&utm_term=best%20small%20business
2. Create a name for your company and brief description of it.
3. Identify the critical factors in determining the best state in which to locate your business.
Use the following sources to get started:
a. 2015 best and worst state rankings. (2015, June 1). Chief Executive Magazine.
Retrieved from http://chiefexecutive.net/2015-best-worst-states-business/
b. Badenhausen, K. (2011, November 11). The west is best. Forbes.
Retrieved from http://www.forbes.com/special-report/2011/best-states-11_land.html
c. Brooks, C. (2015, April 27). The 10 best (and worst) cities for starting a business.
Business News Daily. Retrieved from http://www.businessnewsdaily.com/7940-
best-cities-for-businesses.html
d. Frohlich, T.C., Kent, A., & Liberman, M. (2015, January 26). The best (and worst) states for business. Retrieved from http://247wallst.com/special-
report/2015/02/26/the-best-and-worst-states-for-business/
e. Small Business Administration. (n.d.). Tips for choosing your business location.
Retrieved from http://www.sba.gov/content/tips-choosing-business-location.
f. United States Chamber of Commerce Foundation. (2014). Enterprising states dashboard. Retrieved from
http://www.uschamberfoundation.org/enterprisingstates/#map/T/WY/.
4. Based on the critical factors you identify (i.e., the criteria) select the state that rivals Florida.
5. Using your research, compare and contrast Florida with the other state you selected– analyze the advantages and disadvantages of the two locations. Your choice of state to compare with Florida must be reasonable for your company type. For example, do not compare Alaska with Florida when considering a bathing suit outlet. The other state must make sense in terms of your research. Do not start with the premise that Florida is the best location.
6. Draw conclusions and recommend which location you believe provides the best chance for your companys long-term successpresent your rationale, and acknowledge any disadvantagesbe able to explain why youd recommend the location despite those disadvantages. (Fully develop this step since it becomes your Recommendation Presentation!)
Format/Organization: Use the memo report formatsee the sample provided as a guideline. Use headings and organize your report using the direct approach of stating the problem, analyzing which state provides the best location in terms of the critical factors relevant to your companys needs, and stating/justifying your recommendation. The report should be complete (i.e., provide solid evidence and support), and concise. Include a minimum of two tables and two figures. Introduce each table and graph in the paragraph before each provided table or chart for easy reference. Name your figures, charts, graphs: For example —- Figure 1, Map 1. Etc. Provide the source citation under each figure, chart or map.
References: To demonstrate that you are basing your analysis, conclusions, and recommendation on substantive and credible evidence, include a minimum of five different in-text references for secondary information found on outside sources, and attach an APA- formatted reference list on the final page. Center the word References and do not underline the word. See the APA Bootcamp handouts for proper use of citations and listing for the reference page.
Remember to find at least five (you can certainly include more) reputable sourcesno Wikipedia, no wikis, blogs of any kind! Within the report, insert proper in-text citations (parenthetical references [PRs]) (no standalone URL links!) for facts, illustrations, or ideas taken from any of these sources. These in-text references will correspond to the APA reference list at the end of your report.
Limit your memo report to between 1,000 and 1,500 words (excluding the memo headers, headings, tables, figures, and references).
Use the Times New Roman 12pt. font.
Create an appropriate page header and number the pages. See the student sample provided with the assignment.
Use the memo report formatsee the full-block example in the text. Do not right-justify the margins.
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