moral appeals and emotional appeals
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Are moral appeals and emotional appeals always successful in ads? Describe some real-world situations where moral and emotional appeals in advertising backfired on the firm?
Promotion Campaign
Share with us your thoughts about a current integration marketing communications campaign out there right now in the global media. How did this campaign grab your attention? How did it break through the clutter of media? Is there a social media component? If so, how is implemented and how is it effective (or ineffective)?
Research Applied & Ethics
Imagine that you are the vice president of sales for one of the firms listed below and you have been asked to put together a sales information system that collects, analyzes, interprets, and distributes information from the sales force and from online sources. How would you do it? What information would you ask the salespeople to collect?
Importantly, how would you go about this in an ethical manner that is both fair to the consumer and fair to the firm?
Firms:
TD Bank
Wells Fargo
Subaru
Campbell’s
Borgata Casino
New York Yankees Baseball
T-Mobile
Verizon
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