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August 24, 2020

Customer Relationship Management (CRM) Plan

SEE ATTACHED DOCUMENTS FOR FULL ASSIGNMENT DETAILS!

Create a CRM Plan addressing the following:

    Write a synopsis of the problems.
    State the SMART goals to resolve the problems.
    Describe alignment of mission to market and branding.
    Outline training of staff.
    Explain how you will create brand awareness.
    Provide opportunities for product testing.
    Identify customer touch points and explain how addressed.
    Describe promotion of IW to create brand loyalty.
    Explain how you will create value for customers from their point of view.
    Provide a follow-up and summary of your plan.

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