Participation of Professionals in Supply Chain Decisions
Answer two out of the three questions listed below.
1. Make a list of products you believe failed because of poor marketing channel choices. Ch 82.
2. Why do marketing professionals care about and participate in supply chain decisions? Ch 93.
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not? Ch 10
USE the BOLD and UNDERLINED chapters behind each question to match the chapters from the book by Tanner in the attachments. This book MUST be used. 250 word minimum. Cite in APA.
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