Data Access Vulnerability: The Ethical and Legal Issues
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1. Identify and discuss the 8 major modes of communication that are part of the marketing communications mix.
2. Identify and discuss the 6 elements of the hierarchy of effects model.
3. Identify and discuss 4 possible communication objectives.Chapter 18
4. Identify and discuss the 4 advertising objectives.
5. Discuss television ads as it relates to developing the advertising campaign.
6. Discuss media selection, reach, frequency, and impact..
7. Based on the article in the Journal of Marketing,discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer’s personal data. What do you see as the ethical dilemma? As a consultant to executives, what recommendations would you make regarding data privacy?
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