Innovation
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Get it written →Prof. Melissa Schilling, in her soon-to-be-bestselling work Quirky, and the short web clip we saw in class (https://vimeo.com/256647148/1f623b261b), note the importance of individual (and solitary) contributions to innovation. Discuss, using examples from class (e.g., our team-size experiment, Edisons process for finding the proper filament material, the challenges in marketing a better umbrella, etc.) both (a) why different perspectives and skills from multiple people are valuable in the innovation process and (b) even given this, why team innovation is not necessarily a superior approach.
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