Focus Group Discussion Guide Assignment
Focus Group Discussion Guide Assignment
I’ve attached the sample study guide in the upload materials section please follow it
Background: Included in our class materials (see the “Pages” section) is a sample discussion guide that I produced for a research company with which I sometimes work. As youll see, the discussion guide has comments along the right-hand margin that explain the rationale for various things that were done. The research project was one about product placement in Hollywood productions. The product in this case was the U.S. Air Force, and the goal of the research was to determine if people noticed the service when it appeared in three movies Iron Man, Transformers, and Eagle Eye. We showed participants clips from the three movies and then asked them to discuss what they had seen using this discussion guide. Read through the sample discussion guide, and I think youll get the gist of what was going on.
Assignment: Choose any topic (client, product, research idea, anything) about which you are interested in. Think about how you might explore this topic using focus group research. Write the discussion guide that you would use for the focus group. Assume your focus group will have 12 participants and that it will last 20 minutes. The demographic makeup of the focus group participants is up to you and likely will depend on the nature of the topic you choose to explore. In addition to the actual discussion guide, write a short (approximately one page) background section that tells me about your topic, what you are trying to discover about that topic, and the demographic makeup of your participants.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
