BUS 349 Critical Assignment

For the Critical Assignment, each student will be writing a seven-page paper on the reading from Presenting to Win.  Weissman, J. (2009). Presenting to Win: the art of telling your story. Upper Saddle River, N.J: FT Press.  ISBN 978-0-13-409328-4 Each paper must contain the following components:

Title page (not part of the page total)
Abstract (not part of the page total)
Introduction (briefly introducing the text and author)
Describe the importance of WIIFY
Describe how one can “know his or her audience”
Describe methods of capturing your audience
Application – how can one apply the material from this textbook to his or her education/career
In your opinion, what are the most important lessons learned from reading this text?
Scripture – minimum of three Scripture references that are applicable in today’s business environment
Conclusion
Reference page (not part of the page total)

NOTES:
-A rubric is available for this assignment
-This is your critical assignment in the course and must be passed by an acceptable grade
-All APA standards must be followed

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