Management Information Systems
Week 7 Discussion
Product Idea and Search Engines/Electronic Marketing
After reviewing the assigned reading materials, complete the following activities:
1. Develop a product service idea.
A. Describe the product/service including the benefits of using the product/service
B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
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