Digital Marketing Discussion
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Using any social media platform discussed as an example, prepare a basic social media plan covering the following:
- What product/service/offering are you marketing? Summarize.
- What is the value proposition (what value does it provide to the consumer)?
- Based on the above value, and using concepts from the material from this week, what one social media platform would you select to market that product/service/offering? Justify using concepts from the course and other material.
- What would be one major objective of this social media campaign?
- How would you measure that the objective has been met?
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