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February 11, 2020

Case 9. Lululemon Athletica, Inc. in 2016: Can the Company Get

Management, Undergraduate

Writing Requirements

APA format, 34 pages in length (excluding cover page, include abstract, and 3-4 reference list. Answer the following questions in paragraph form, each question should have a response of 4-5 sentences.

1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer.

2. What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?

3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel?

4. What does a SWOT analysis reveal about the overall attractiveness of lululemons situation?

5. What are the primary components of lululemons value chain?

6. What are the key elements of lululemons strategy?

7. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?

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