Promotion and Social Responsibility for Boeing 7 series Airline Department

Module 7Promotion and Social Responsibility for Boeing 7 series Airline Department

Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product.

Q2. Discuss the firms advertising objective and its advertising media mix (broadcast, print, electronic).

Q3. Discuss the Internet marketing possibilities and use of social media in the marketing of the product/service.

Q4. Explain the role of personal selling in the marketing of the product/service. How are sales representatives are selected, trained and evaluated?

Q5. Explain the firms efforts at social responsibility, and how it could be more socially responsible.

Needs to include 3 peer review references

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