Jet Blue Case Study
Issues: Identify at least seven issues you see in the case
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What is the Key issue you see in the case: __________________________
What facts pertain to the case: Identify at least three important facts that pertain to the case
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What assumptions do you plan to make in your analysis: None is an acceptable answer
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What people and organizations may have an impact on the case: There should be at least five.
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You are writing the case from the perspective of which person or organization:______________
What tools of Analysis would you use in this case: You only need to identify them and explain what information each will give you that you feel is important.
Based upon the above information provide three alternatives
Alternative 1 is the Status Quo or to do nothing different that the current situation.
Identify at least three arguments in favor and three against this approach
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Alternative 2 ____________________________________________________
Identify at least three arguments in favor and three against this approach
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Cons
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Alternative 3 ______________________________________________
Identify at least three arguments in favor and three against this approach
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Cons
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Given the information above select your recommended alternative and explain why you feel it is the best alternative: This should take three to five paragraphs and be based upon the information presented in your case.
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