Psychology

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1) If you were asked to go to Lynchburg College and persuade a liberal audience on the negative effects of abortion, how would you do this using the Elaboration Likelihood Model? In your response make sure to reference: Kassin Text, Chadee Theory Book and One Empirical Article at least once each for a minimum of 3 references. (30 pts (Define ELM Model (15 pts) / Explain why & how you will apply ELM using each source above. Each source is worth 5 points for a total of 15 points)).

2) Explain the polarizing forces of social issues displayed on social networks like Facebook, using Social Identity Theory. What mechanisms allow this to play out like this? (30 pts (Explain Social Identity Theory (10 pts) / Identify 4 mechanisms/explanations of SIT that explain the polarizing displays on social networks (each explanation is worth 5 pts for a total of 20 pts)).

3)The research on how social comparisons influence the self have been mixed. Some research argues that upward comparisons inspire assimilation, whereas other research argues that upward comparisons lead to feelings of inferiority and a low self-concept. Based on your understanding of how people make social comparisons, what might influence how comparison standards affect a persons view of themselves? (30 pts (Make a summary statement about social comparisons (10 pts) / Review research on upward comparisons (list 2-3 reasons) (10 pts) / Review research on downward comparisons (list 2-3 reasons) (10 pts))

4) Explain attribution theory in the context of the results of the article Consumers Responses to Negative WOM Communication: An Attribution theory Perspective. Why does it make sense via attribution theory that brand evaluations decreased when the negativity of the WOMC message was attributed to the brand, but brand evaluations increased when the negativity of the WOMC message was attributed to the communicator? (30 Pts (Explain attribution theory in this context (15 pts) / Explain why brand evaluations decreased for brand but increased for communicator (15 pts))

5) Under certain conditions, people who behave in attitude-discrepant ways go on to change their attitudes. Whether this phenomenon reflects a human need to reduce dissonance, however, is a matter of some controversy. Compare/contrast 3 explanations that have been proposed to address this issue.(30 pts (Come up with an example that creates dissonance (6 pts) / Address this example with each of the 3 explanations to change attitudes (3 explanations each worth 8 pts for a total of 24 pts)).

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