You have been given a role as a new Marketing Executive in a traditional company called TradCo. They make all sorts of products which they sell on to OEMs, from nuts and bolts, to fully manufactured washing machines, cookers and even ships! This they have done for their clients who then brand and sell them on. Now, as part of their growth strategy, they are proposing to manufacture and then sell products under their own name to customers and consumers
They have never taken marketing very seriously, nor have they grown fast either in recent years. They are a company dominated by sales, finance and engineering and to say they dont understand or even like marketing would be an understatement.
This is going to have to change if TradCos strategy is to work.
Your first task is to prepare a report, 1,250 words in length – (excluding appendices) – for your CEO. In this report you need to outline a compelling case for why TradCo., needs to take marketing seriously in the future. Your boss would like to see examples or one example in detail from a company (or companies) who are in your view leaders in employing marketing as a tool for business growth, and also, to appease doubters, any academic links to theories and concepts will help with more technically minded people.
Where to start though?
You suddenly remembered your first four Marketing classes at Hult with David James where he covered the issues you really need to communicate to your CEO.
Word Limit: 1,250 words
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.