Costa’s Customs Social Strategy week 2

    Select two specific social platforms that you believe the case company should utilize.
o    Provide an overview of the strengths and weaknesses of each platform choice and explain why you think they’re a good fit for Costa’s Customs.
o    Support each platform choice with observations from the company profile.
    Explain which social media strategy you’d recommend utilizing for each chosen platform (two total).
o    Choose from creating diverse content marketing, reaching influencers, and utilizing brand advocates.
o    Layout the general details for how you’ll implement those strategies.
o    Highlight the connection between strategy and platform.
    Identify a rung from the social technographics ladder that will be targeted for each chosen platform (two total).
o    Justify and explain your choices.
o    Highlight the connection between technographics group, strategy and platform.

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