Strategic Marketing Branding Proposition Discussion
Write a 2 page paper on the question below:
A brand is everything the customer understands about your offering. It is the image you present in the marketplace, and that is a vital and strategic consideration. Look at the following five levels of meaning.
1. Value: The benefits to price equation.
2. Values: What do you stand for?
3. Attributes: What is it that you sell? What are the physical attributes?
4. Benefits: What do the attributes do for the consumer?
5. Personality: Can you describe your offering like a person (fast, sad, dangerous, sociable, etc)?
Every brand is built on one or more of these five basic foundational elements. You can compose or decompose any brand based upon these five elements. Your assignment is to find two brands that use a different major element of the five basic elements as the primary basis of the brand. Find a brand that relies on value, such as Hyundai, a brand with a persona, like Brawny, or a brand like Leica cameras, which relies on fine lenses (attribute). Describe the positioning of the brand. How is the brand positioned compared to the competition? Find a commercial for each of your chosen brands that helps to position the brand along the lines you describe and include a link to the commercial.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
