Marketing

ALA (P) – Personalized CLO – Applied Learning Assignment (ALA) Graduate

Each student is to choose one (1) Course Learning Outcome (CLO) listed in the course syllabus. Using your textbook, LIRN-based research, JSTOR.org, the Internet, or any other electronic journal database, research a peer-reviewed article that applies to the CLO you selected AND facilitates answering part of your upcoming CLA1 assignment.

Subsequently, you will include in your CLA1 assignment paper, a separate and distinct heading titled “Personalized CLO Applied Learning Assignment. Under this heading, you will provide a minimum of two (2) paragraphs that should contain the following information and/or details:

Clearly state what the article is about and its purpose
How the article and/or author(s) support your argument(s)
Most important aspects of the article as it directly related to your CLO
Any findings and conclusions
Approximately 250 to 350 words in length (minimum of 2 paragraphs)
Include the industry example demonstrating the application of your researched article
Include the in-text citation in APA format to properly reference your article
Please be sure to provide justification by citing the article researched, and include the citation in the reference page of your paper.

– use the book for additional reference.
– use the document I inserted as a guide of how it should look like
– this is like an essay in regards to one article that I’m going use for my CLA1

In addition, for you to have an idea on what CLA1 is here you go:

CLA 1 Comprehensive Learning Assessment CLO 1, CLO 2, CLO 3, CLO 4

Part 1 of 2:

Prepare a four-page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. See the CLA1 Part 1 of 2, GUIDE TO COMPETITIVE ANALYSIS. (Provide at least 2 references in addition to the textbook.)

Part 2 of 2:

Prepare a 4 page marketing strategy based on the elements of the 4 P’s used in your chosen product or service. Review the CLA 1 Part 2 of 2 GUIDE TO THE MARKETING MIX ANALYSIS, which can be found in the GAP portal in the course resources. Write about the product you selected in Week 2.

The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the 7 Ps if applicable to your service selection.

Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.

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