How does the rise of Neuromarketing uncover the most successful ways to impact a consumers perception of advertising messages?

Harvard referencing

The dissertation needs to include some sort of data collection, either qualitative or quantitative. So far, I opted for a qualitative research method of data collection which consists in adapting an existent experiment without the use of technology and comparing the results. However, I am not sure and still working on it.

I have also attached a document containing an initial plan I drafter, as well as a draft of my introduction, a plan for my literature review and other additional info. However, these are all just drafts and ideas. Any recommendation for changes is more than appreciated.