Writer choice of the 3 options

36603See page 135 of the downloaded pdf. – Written assignment for unit three

book used: BAM306 Principles of Marketing 16th Edition Philip Kotler and Gary Armstrong Pearson 2016 9780133795028 1

Begin each written assignment by identifying the question number you are answering followed by
the actual question itself (in bold type).
Use a standard essay format for responses to all questions (i.e. an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.

Please answer ONE of the following:
1) Briefly describe the steps in the new product development process.

2) Distinguish between value-based pricing and cost-based pricing.

3) Explain the factors involved in setting international pricing.