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book: BAM306 Principles of Marketing 16th Edition Philip Kotler and Gary Armstrong Pearson 2016 9780133795028 1
Begin each written assignment by identifying the question number the actual question itself (in bold type).
Use a standard essay format for responses to all questions (i.e. an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.
Please answer ONE of the following:
1. Briefly explain the societal marketing concept. Give an example of an organization that has
effectively used the societal marketing concept.
2. Define strategic planning. Discuss the steps involved.
3. What are marketing intermediaries and what are the various types?
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