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39391Two Assignments

First Assignment MAR4802 244459 MKTNG FOR MANAGERS BA
Potbelly Sandwich Works Grows Through Quirky Marketing
Duration: (8:23)
User: n/a – Added: 7/19/12
YouTube URL: http://www.youtube.com/watch?v=acsoKG3dM-g

1) Identify and describe Potbelly’s strategy in terms of product (present or future) and market (present and future).
2) How would you describe Potbelly’s positioning strategy?
3) What type of environmental opportunities and threats do you see in Potbelly’s external environment? How might they affect Potbelly’s current strategy?
2 References.

Second Assignment MAN4504 244448 OPER DECISION MAKING WP
Read the Chapter 6 Case Study “The Culture of Quality at Arnold Palmer Hospital” (p. 240) and watch the video, then write a summary of at least 300 words using the accompanying discussion questions to guide your essay written in APA style, with a reference page and a cover page. APA requires double space. Your essay will be checked for originality via SafeAssign. There is not a target for matching but your instructor will be assessing that you have used your own words with proper in-text citations and quotation marks for direct quotes.
2 References

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