Writer Choice

38310Two Assignment on one page
First Assignment
This case study is located on page 158 of your text.

Locate the case, read and analyze and submit the three (3) questions and answers found at the end of the case. MORE: please submit the question AND the answer so that I know which question you are answering
( please submit the question AND the answer so that I know which question you are answering) Please.
For assignment one, the three questions are in one of the pictures attached.

Second Assignment
This case we will use as a Discussion Board. Read the synopsis of the case, do some research into this trend and then answer the questions and participate in the Discussion with fellow students.
Case
It is being argued that people are the new infrastructure of the startup boom. Companies like Uber, AirBnB and Roadie, rather than relying on massive investments in plant and equipment, are relying on able-bodied an underemployed young people to make their business models work. Uber, for instance, doesn’t own a single car, even though it is a company that organizes rides from point A to point B for hundreds of thousands of people a day. Instead, Uber is a matchmaking service that pairs people needing rides with those willing to provide them. In fact, according to the author of the article, a fact that doesn’t get talked about often enough is how many people many startup need to make their businesses work. In some respects, it’s an encouraging sign. Many businesses have been built on gains in productivity that eliminate humans. So called sharing economy companies, like Uber and AirBnB, grow by engaging with more humans. A challenge for companies like Uber is that they are two-sided markets. To get them going, a company has to recruit users of the service along with people willing to provide the service. Bringing the two sides together and coordinating their interactions is a difficult challenge.
QUESTIONS:
1. What specifically does the article mean by asserting that people are the new infrastructure?
2. Discuss the challenges involved in creating a two-sided market where you must create both the product/service and the customers for you offerings?
3. Explain why companies like Uber, AirBnB, and Rodie rely on large numbers of people for their business models to work.