Writer Choice

38059Two assignments on one page, please
1 (That’s the first one) In chapter 3 ( page 73) you read about Market Scope Strategies-Narrow and Broad Scope. Also Imitation Strategies. In starting a business would you chose Narrow, Broad or Imitation strategy, or a combination of these. Choose any new product or service you can think of and decide on your Marketing Strategies. Explain the reasons for your strategic thinking and make you first post on the Discussion Board. Then participate in the Discussion as directed.
2 (That’s the second one) Sometimes an organization, although profitable, needs to be directed to be more innovative if it is to grow. This article discusses the pros and cons of attempting this change and how it might affect the organization and employees.
Read the magazine article/case on page 72 of your textbook and submit the answers to the three (3) questions listed at the end and submit questions and answers to the discussion board.

The book is: ENTREPRENEURSHIP 10th Hisrich, Peters, and Shepard McGraw­Hill 978­0­07­811284­3
(no need to add name, course, date etc…)

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