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2. For each contested boundary that you have identified, how is the contest likely to play out among the giants? (20 points) How many contests give rise to winner-take-all markets? (10 points) How many to always-a-share markets? (10 points)
3. How will the complex ecosystems, in which online businesses are built on top of other online businesses and third-party sellers that rely on platforms, evolve? (20 points)
4. Consider Facebook and Apple as platforms. Are they the same kind of platform? (30 points)
5. If you need to work with one of these four firms for service innovation in the hospitality industry, what company would you choose? Why do you choose that company? (30 points)
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