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What process should Bi use to identify the best cities for Blank Label ‘s retail expansion plans? How might the company use its database of information on its existing online and retail store customers in the location decision?
What criteria should Bi use to evaluate prospective cities? Do you agree with Bi’s idea of using temporary pop-up shops in certain cities to test their market potential for Blank Label’s custom-made clothing line? Explain. What are the advantages and disadvantages of this technique? Use the resources of the Internet to identify cities that Bi should consider for Blank Label’s next retail store and explain why you choose them.
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