Strategy Formulation for McDonald’s (Fast Food Restaurant)
39423Attached is the paper for the previous assignment if needed for reference
Purpose of Assignment
The Week 4 individual assignment is the second part of a three part strategic management plan for McDonald’s selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.
Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.
Assignment Steps
Write a 1,050-word report on McDonald’s you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
-Establish Long-term Goals and Objectives
*Strategy Formulation.
*Indicate the markets that McDonald’s will pursue.
*Specify the unique value McDonald’s will offer in the selected markets.
*Discuss the resources and capabilities that are required.
*Analyze how McDonald’s will capture value and sustain competitive advantage over time.
-Business Management Strategy
*Consider Cost and Differentiation Advantages.
*Describe the Corporate Strategy.
*Investigate Vertical Integration.
*Describe Strategic Alliances.
*Detail the Company Competitive Advantage.
*Generate an Organizational Chart for McDonald’s
Cite at least 3 scholarly references.
Format your paper consistent with APA guidelines.
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