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36091Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
Assignment Steps
Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
You may do assignment as paper or presentation. If you select presentation, the Executive Summary is a separate written document. Other requirements for content and references are the same.
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan: (NOTE: do not include company background information in Executive Summary)
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
Hello,
The parent company is MAC(again) but the sub- brand is called ” A Face Like This”
It is a mask (fictional) that when you apply your make up is already done. I have attached a paper in the additional materials section that may give you a better take on the product. I need a 350 word executive summary about “A Face Like This” and then 500- 700 words about the social, legal, and ethical implications about “A Face Like This” I really need this no later than 10 am tomorrow morning please.
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