magic writer
36049
Due Dec 07, 5:59 PM Not Submitted POINTS 10
Team Presentation
2
Objectives:
5.1 5.2 5.3
Instructions
Assignment Files
Grading
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
Continue with product and brand company from Week 3.Team has option of doing a presentation or paper. Content and reference requirements are the same.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 10 content slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Paper is in APA format and is 1,500-1,800 words.
Slides use guidelines and include required slides for power point and Prezi presentations.
Discuss
Differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Vision, mission and values of parent company and how new product aligns
Competition strengths and weaknesses
Brand strategy: creating, maintaining
4P strategy: product, price, place, promotion
Public relations strategy
Cite a minimum of one business journal article reference per team member.
Click the Assignment Files tab to submit your assignment.
Hello, This is another team assignment I am only seeking help for the bullet point bellow.But can you also include an introduction and a conclusion for the assignment? I would like to have this back by Wednesday afternoon at 2 please and thanks!
4P strategy: product, price, place, promotion*****
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