Aravind case study 5 I’s of marketing health services

41026The Assignment
In a 4- to 5-page paper, address the following:
• Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.
o Inconsistency: Is there consistency in the quality of care?
o Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
o Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
o Interaction with consumers: Is the organization patient-centered or physician-centered?
o Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
• Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

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