How is the environment designed to help consumers process the information they need to make decisions and carry out their transactions?

Consumer Behavior Experience Exercises

Objectives:

• Help us think critically and analytically

• Build oral and written communication skills

• Apply class concepts

• Structure class discussion of experiences for maximum value

Over the course of the semester, you need to turn in 3 consumer behavior experience

exercises. One time, you need to also present your experience.

Format: 1.5 – 2 pages, single-spaced. Label the assignment “Experience Exercise #X: Consumer

Choice Process” etc. so it is clear to me exactly which directions you followed.

Sensory Marketing (Ch. 3)

Visit a retail or service environment and analyze the sensory experience provided to the

consumer. (Chapter 3, especially section 3.1). Consider the experience in each of the 5 sensory

categories (vision, hearing, touch, smell, taste), and consider sensory experiences marketers

deliberately created as well as the incidental ones – things the marketer probably didn’t intend to

do but that still impact the consumer’s sensory experience. How is the environment designed to

help consumers process the information they need to make decisions and carry out their

transactions? How does the design reflect what researchers know about the ways consumers

process information? Based on what you’ve learned about sensation, perception and perceptual

filters, what recommendations would you make to improve the sensory experience and

effectiveness? What sensory experiences that are relevant to the purchase decision or transaction

are missing? The key to a good score on this essay is your insightful recommendations – try to

come up with some truly useful ideas for improvements, things that would likely be feasible and

cost-efficient, but could have a big impact on the experience. (Note: if you did the similar retail

analysis assignment for Principles of Marketing, you may not do this assignment on the same

store.)

Chapter 3 booknotes

Atmospherics Levy Retail Chapter.pdf

Please follow the prompt and write this report over Ross Dress For Less and use the chapter 3 notes from the link.

Requirements: